Brand Equity
Valuation Specialists

Don’t take our word for it

“No non-sense, goal-driven branding.”

- HC Design & Build

“TBE want to see you win.
Simple as that!”

- K*** Conveyancing (STC)

“They make brand value make sense.”

- Mitton Ridge Partners

Ready to Turn Performance Into Higher Exit Value?

We help sellers and buyers reduce risk in their deals, by calculating, elevating and proving brand equity across the M&A lifecycle.

What is your brand worth?

Find out

Brand Exit Stats

20-30%

Higher Valuation

Observed where brand equity is measured and evidenced pre-sale

500k-5M

Sale Value Upside

From improved buyer confidence and competitive tension

10-20%

Annual Profit Increase

Driven by pricing power, perceived value and demand efficiency

Without demand,
nothing else matters.

A brand is what makes customers choose you, and pay more for the pleasure.
Selling your business is no different.

Strong brands compound their Quality of Earnings, by design.
That’s what creates the numbers that buyers obsess over.

The Problem

Most businesses are valued solely based on their financials, but a strong brand commands recognition as a key asset. Buyers pay a premium for companies with proven brand equity, yet many sellers fail to quantify it.

Our Solution

We provide M&A specialist branding services that measure and enhance your brand equity as a tangible asset, ensuring all elements are fully recognised in your sale price.

Including the elements that are tricky to quantify on a spreadsheet.

“
Anything I can do to help you with this wonderful work, please let me know!

Rory Sutherland
Vice Chairman, Ogilvy & Author of 'Alchemy'

Sell-Side:

  • Brand Equity Valuation

    A certified assessment of how brand performance contributes to value and buyer confidence.
    (1-2 weeks)

  • Brand Equity Strategy

    A focused strategy that positions the brand to maximise valuation and demand. Audit included.
    (3-4 weeks)

  • Brand Equity Management

    Ongoing support to ensure your brand’s performance is growing consistently. Audit & Strategy included.
    (Monthly)

Buy-Side:

  • Brand Due Diligence

    An objective review of brand strength, risk and upside within the acquisition.
    (1 week)

  • Brand Elevation (Post-Acquisition)

    A structured approach to strengthening the brand and accelerating value creation after close.
    (Contract)

  • Brand Portfolio Strategy

    Strategic alignment of brands across the portfolio in preparation for sale.
    (Monthly)

Our Impact:

These are the five brand levers that directly influence valuation, risk and buyer demand.

  • Drives higher organic growth by increasing recognition and recall across your market.

  • Creates stronger demand by making your brand the first choice over alternatives.

  • Increases lifetime value through repeat purchases, retention and advocacy.

  • Enables higher margins by reducing price sensitivity and commoditisation.

  • Lowers acquisition risk by proving demand, defensibility and future upside.

Our Process:

1.

Brand Equity Discovery

We determine if your brand has a meaningful value lever and whether further investment makes sense.

2.

Brand Exit Strategy

We define how your brand must perform, prove itself and be positioned to maximise valuation.

3.

Brand Management

We actively manage your brand to drive performance, protect consistency and build evidence over time.

  • Stevey has the creative energy and high perceptiveness that are highly motivating, which translate into unique, impactful outcomes for his clients.

    David Parry
    Founder & MD
    Smart BRG

  • I personally use Stevey for my brokerage and advisory clients to help complete a full service and ensure the busniess is on the right track to look and feel the part moving forward.

    Charlie Tanner
    Founder
    Sterling Valour

  • I've been very impressed with our first collab, and the initial Brand Audit output. Hopefully the start of something big. Nice work Stevey.

    Leigh Wells
    Founder
    The Founders Exit

  • Wow, thank you! Well I am impressed with the simple clear analysis Stevey. So pleased you popped in for dinner Sir!

    Stewart Wright
    Owner
    Nuovo

  • Thanks for your help getting my brand set up. I didn't realise how many things were actually contradicting what I was trying to achieve! It definitely feels as though I have some really strong foundations to take this business forward. Thanks for explaining it all to me too!

    Daniel Smith
    Founder
    Mitton Ridge Partners

  • In M&A, having a personal brand is great for an acquirer. but for a business looking to exit, having a strong brand certainly adds weight when negotiating. Best person to ask is Stevey who is a branding expert.

    Charlie Norton
    Founder
    VAMOS Business Brokers

  • Sounds like you need Stevey for the contracting, and any other branding for that matter

    Jake Holmes
    Founder
    Grow Fast AI

  • Stevey spends his time helping founders think about how their business is seen long before any sale is on the table. Because when the time comes, buyers don't just buy spreadsheets. They assess trust, reputation and story.

    Article
    The Acquisition Collective

Our service isn’t for everyone,
because not everyone has built a brand.

So, if you’ve built a brand..
sell the brand!

Do not give it for free to anyone.

Honestly?

All business owners have 3 options

#1

They’re prepared to exit
and sell at the top

#2

They rush to sell
and leave with less

#3

They close
and leave with nothing

Be
Brand Exit
Ready

Fill the form to receive our free starter guide

Next steps

1.

You’ll receive our welcome pack

2.

We’ll book an in-person/online discovery

3.

Complete this stage of your life’s work

Sell on your terms, price and timing.

Join us

➔

Why we are

We’re creatives at heart, but have a weird affinity for the boring stuff: Data, Diligence, Metrics, Contracts, Legal, IP, Tech, Negotiation… All things that turn creativity into measurable value.

Selling a successful business is the jewel in every entrepreneur’s crown. When we saw owners missing the centre stone of their life’s work - their brand - we made it our mission to support business owners & buyers in understanding and proving their brand’s value.

For E-2-E solutions,
We partner with:

  • The leading exit-readiness infrastructure platform

  • The extended network of M&A specialists

  • The UK’s number one business broker

Become a Partner